Ayurvedic and Organic Entrepreneurship Startups in India; Nurturing Health and Welbeing Case Bank

Prof. Dr. Poorva Ranjan and Dr. Khushbu Khurana


Paperback and e–book




137 pages


Rs. 1000/- ($80)


About The Editors

Dr Poorva Ranjan, is a professor and head of DME Management School. She is a PhD in Retail Marketing Management and MBA in International Business Management from Devi Ahilya Vishwavidyalaya, Indore [DAVV]. She is also a certified POSH (Prevention of Sexual Harrasment) trainer. She works closely with students for skill enhancement purposes in various areas like Digital Marketing, Microsoft 365 Tools, Entrepreneurship Development, Cyber Security and Google Tools, to name a few. A Google certified digital marketer, she specialises in Social Media Marketing and Content Development. Her areas of work/ teaching and research are Digital Marketing, Entrepreneurship Development, Mentoring, Retail Management and Skill-building.

Dr Khushbu Khurana, is currently working as an Assistant Professor at DME Management School affiliated with Guru Gobind Singh Indraprastha University. She has done her PhD in Organisational Behaviour and Human Resource Management from Jaypee Business School, JIIT University, Noida. She has worked on the employability skills of engineering students. She has been awarded UGC-NET- Junior Research Fellowship in the year 2016. Dr Khushbu Khurana has presented papers at national and international conferences and has research publications in ABDC and Scopus indexed journals. She is presently working on the topics of Employability Skills, Green HRM, Employee Experience, and Research Motivation. Her areas of work/teaching and research are Organisational Behaviour and HRM. She has gained experience in teaching and research as well as has three years of industry experience.

About The Book

Some of the major drivers propelling the market are the rising prevalence of medical illnesses, rising consumer health consciousness, and the simple accessibility of organic and ayurveda goods through online and offline distribution channels.

The ancient discipline known as Ayurveda was created by the Indians to treat both the physical and mental health of people. The ancient texts present Ayurveda as the light that has the power to purify the human spirit from the inside out. The research was so sophisticated for its time that it served as the basis for several difficult procedures used today, including kidney stone removal and others. On the other side, we also have organic goods created from organic ingredients. Produce that is conventionally and non-intrusively farmed is what is meant by the term "organic." Produce becomes organic when it is grown using traditional farming techniques without the use of chemical fertilisers, and organic produce may then be used to create chemical-free organic items for human consumption.

This book encompasses various startups in India in the field of organic and ayurveda. It has huge scope and a perfect guide for the budding entrepreneurs exploring this segment.