Health and Fitness Entrepreneurship Startups in India; Key to Fitness Mindset

Prof. Dr. Poorva Ranjan and Ms. Priyanshi Jain


Paperback and e–book




129 pages


Rs. 1000/- ($80)


About The Editors

Dr Poorva Ranjan, is a professor and head of DME Management School. She is a PhD in Retail Marketing Management and MBA in International Business Management from Devi Ahilya Vishwavidyalaya, Indore [DAVV]. She is also a certified POSH (Prevention of Sexual Harrasment) trainer. She works closely with students for skill enhancement purposes in various areas like Digital Marketing, Microsoft 365 Tools, Entrepreneurship Development, Cyber Security and Google Tools, to name a few. A Google certified digital marketer, she specialises in Social Media Marketing and Content Development. Her areas of work/ teaching and research are Digital Marketing, Entrepreneurship Development, Mentoring, Retail Management and Skill-building.

Ms. Priyanshi Jain, is currently working as an Assistant Professor in the School of Management, DME, under Guru Gobind Singh Indraprastha University. She earned her bachelor's degree (B. Com. Hons.) and master's degree (M. Com) from the University of Delhi and qualified for the NTA NET in Commerce. With a keen interest in teaching and research, she has been a part of Teach for India and various research projects. She has also cleared various NCFM modules. Ms. Jain has been selected as a Leader of Tomorrow and had the opportunity to be a part of the St. Gallen Symposium, Switzerland. Her key areas of research and academic interest include Finance, International Business and Entrepreneurship. She believes in the overall development of students, providing them with guidance and motivating them to excel in all aspects of life.

About The Book

In the foreseeable future, India's fitness sector will experience tremendous expansion. The demand for exercise is rising as ever more, customers decide to live better lifestyles. With the rise of technology and internet usage, especially among young consumers, there has been a seeping in of knowledge that has caused people to take their fitness and health seriously. To support people in maintaining their health, the business offers individualized dietary and supplement suggestions electronically. In order to keep fit, it also appoints lifestyle coaches who offer medical and exercise advice. This book throws light upon some notable health and fitness startups in India that have paved a way for revolution in the country.