Improving Competitiveness of Seafood Enterprises: a Case Study in BR-VT

Ai Huu Tran and Nam Vong Thinh


Paperback and e–book




138 pages


Rs. 1000/- ($80)


About The Authors

Ai Tran Huu, Ph.D. Lecturer of Faculty of Economics, Van Hien University, Ho Chi Minh City, Vietnam. Research interests: markets of agricultural products functioning, and government support SMEs, organic food markets, ecological economics, environmental issues of economic development, and corporate social responsibility. Published more than 100 papers in international journals, (including 30 Scopus articles) member of the editorial board of international journals.

Nam Vong Thinh, Ph.D, Lecturer at Faculty of Economics, Ho Chi Minh City University of Technology and Education, Vietnam. Research fields: Agricultural development, processing industry, trade and tourism. There have been many research works in recent years in these areas. Published more than 40 articles in domestic journals and some articles in international journals.

About The Book

"Improving Competitiveness of Seafood Enterprises: A Case Study in BR-VT" is a comprehensive and insightful book that delves into the challenges faced by seafood enterprises in the BR-VT region and offers practical strategies for enhancing their competitiveness. Drawing upon extensive research and real-life case studies, this book provides valuable insights and actionable recommendations for seafood businesses seeking to thrive in a highly competitive industry. In today's global market, seafood enterprises face numerous obstacles, including changing consumer demands, market volatility, environmental sustainability concerns, and technological advancements. This book addresses these challenges head-on, focusing on the specific context of the BR-VT region, known for its rich seafood resources and vibrant seafood industry.

Key Features:

Case Study Approach: The book employs a case study approach, providing a detailed analysis of actual seafood enterprises operating in BR-VT. This methodology allows readers to understand the practical implications of the strategies discussed and encourages critical thinking and problem-solving skills.

In-depth Research: The author presents a comprehensive review of the seafood industry landscape in BR-VT, incorporating recent market trends, competitive dynamics, and regulatory frameworks. The book combines academic rigor with practical relevance to offer a holistic perspective on the subject.

Competitiveness Enhancement Strategies: Readers will find a range of proven strategies and best practices for enhancing the competitiveness of seafood enterprises. Topics covered include supply chain optimization, product differentiation, market diversification, sustainability practices, branding and marketing, innovation and technology adoption, and more.

Stakeholder Perspectives: The book examines the role of various stakeholders in the seafood industry, including government agencies, industry associations, seafood processors, fishermen, distributors, and consumers. Understanding the dynamics and interactions among these stakeholders is crucial for driving positive change and improving competitiveness.

Practical Recommendations: Throughout the book, the author provides practical recommendations that seafood enterprises can implement to improve their competitiveness. These recommendations are backed by research and real-world examples, ensuring their relevance and effectiveness.

"Improving Competitiveness of Seafood Enterprises: A Case Study in BR-VT" is an invaluable resource for seafood industry professionals, policymakers, researchers, and students interested in the field. By combining theoretical knowledge with practical insights, this book equips readers with the tools necessary to navigate the complexities of the seafood industry and drive sustainable growth and success in BR-VT and beyond.