Research at DME 2023

Prof. (Dr.) Ravikant Swami, Prof. (Dr.) Poorva Ranjan and Dr. Shalini Gautam


Paperback and e–book




321 pages


Rs. 1000/- ($80)


About The Editors

Prof. (Dr.) Ravikant Swami, has a decorated and diverse educational background - a PhD in Management, MBA and Bachelors in Economics from prestigious universities in India, and certifications and trainings from B- schools like IIM Bangalore, IIM Calcutta and IIFT New Delhi. Dr Swami has an electic list of subjects at his command that credit him with the excellence of a multi-variate teaching style. He has published numerous research papers and supervised PhD thesis, dissertations at MPhil as well as MBA levels. He is the honorary director at Delhi Metropolitan Education and leads the management school with his guidance and inspiring style of teaching. He motivates a team of remarkable faculty to practise better teaching and assure better earning outcomes. His visionary attitude helps drive the institute a step closer to its mission each day.

Dr Poorva Ranjan, is a professor and head of DME Management School. She is a PhD in Retail Marketing Management and MBA in International Business Management from Devi Ahilya Vishwavidyalaya, Indore [DAVV]. She is also a certified POSH (Prevention of Sexual Harrasment) trainer. She works closely with students for skill enhancement purposes in various areas like Digital Marketing, Microsoft 365 Tools, Entrepreneurship Development, Cyber Security and Google Tools, to name a few. A Google certified digital marketer, she specialises in Social Media Marketing and Content Development. Her areas of work/ teaching and research are Digital Marketing, Entrepreneurship Development, Mentoring, Retail Management and Skill-building.

Dr Shalini Gautam, works as an associate professor in Delhi Metropolitan Education, GGSIPU. She has been working in academia for more than ten years. Prior to this, she has corporate experience of twelve years in the financial sector.

About The Book

DME, one of the leading institutes of GGSIPU, places a strong emphasis on research and development.

DME Research Cell is continuously involved in creating an environment of research and innovation. The Cell strives to provide a healthy environment for the faculty as well as the students to think, explore and develop new ideas. Research Cell is committed to multidisciplinary research as we believe that no epistemological interaction can exist in a vacuum

Keeping the vision of the research cell in mind, the present book explores the contemporary ideas from all three schools, i.e., law, media, and management. The book is divided into three sections and explores some of the very relevant topics of present times.